The New King of Comics

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The New King of Comics

Newsarama has a really solid, long interview-style piece on the deal-making behind Stephen King's Dark Tower comics effort for Marvel. The story of the King-Marvel partnership was teased in July but heated up last week when seemingly leaked to two pretty solid news sources, what looks like (at least to me) a few days before more official announcements were planned for Wizard and Entertainment Weekly. This in turn led to -- or at least made more important -- an official Marvel announcement the second half of last week.

On the one hand, I'm going to remain kind of skeptical that Marvel can pull off making this a bigger-than-comics event as they seem to be promising, at least until it happens. They did reasonably well with 1602 in that regard and King's name still dwarfs Neil Gaiman's, but there's always that counter-argument that nothing's bigger than Star Wars, and while those comics enjoy a strong presence in the market and outside of it they are hardly earth-shattering publishing events, and haven't really been so since the late 1970s and an unlikely-to-repeat confluence of events (the movie's jaw-dropping success, the lack of high-quality licensed product, tired superhero product, and an extended dead-period until the next official sequel).

The bigger news at least for now and at least from my perspective is if Marvel tries to broker other big deals like this one, where a writer is allowed to bring a project into Marvel rather than being asked to serve a Marvel-owned property.

【Author：佚名】