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DC's MARKETING SHUFFLE CONTINUES |
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WWW.ZhongMan.com |
2005-11-23 9:18:52 |
Source:newsarama |
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DC's MARKETING SHUFFLE CONTINUES
Their comics are seeing huge upswings in sales, and October was an especially good month for them, yet at DC, the Sales & Marketing Department continues to see changes and ?some stability in one case.
Newsarama has learned that Nellie Kurtzman, who was announced in early September as having been hired as Director - Marketing has resigned from the company, shy of her four month anniversary with the company. Kurtzman is, of course, the daughter of the late Harvey Kurtzman. Upon speaking to Newsarama, Kurtzman said that she is taking a position with Hyperion Books for Children. Wednesday, November 23rd is her last day with DC.
DC began a reinvigoration of its Sales and Marketing departments in January, with the hiring of Stephanie Fierman as Senior Vice President, Sales & Marketing.
This seeming shuffle in DC抯 Marketing office date back to June, when Bill Rosemann was named as Manager, Marketing Communications, who apparently replaced Patty Jeres, Director ?Sales & Marketing Communications. Rosemann抯 tenure as Manager lasted all of two weeks, as he returned to Creative Services at the company, leaving an opening in the Marketing side of things.
Since October 25th, DC has had a listing for a Publicity Manager posted at www.wbjobs.com . Additionally, Newsarama has learned that the position of Director of Marketing Communications, which DC was seeking to fill in late summer, was closed without a new hire, despite applicants being interviewed.
Adam Philips, Manager - Marketing Services remains in his position with the company, as does John Cunningham, whose hiring as VP ?Marketing was announced at the same time as Kurtzman抯.
In a move showing some stability, Bob Wayne, VP ?Sales, shared with retailers at last weekend抯 RRP meeting that he agreed to an extension of his contract with the company, ensuring his presence in the Sales department for the foreseeable future. Well-respected by retailers, Wayne has been the driving force behind many of DC抯 sales initiatives, including the overship program and DC's recently announced final order cutoff program, which will be similiar to the program in place by Marvel.
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